Your brand experience doesn't start and end in one place. It lives across every touchpoint — physical and digital. A .brand TLD unifies all of it under one internet address you own forever.
ICANN — the organisation that governs all internet domain names — is opening its application window for new Top-Level Domains for the first time in over a decade. The last round was in 2012. Companies like Google, Apple, Amazon, BMW, and Barclays secured their own .brand TLDs then. This is your chance to do the same.
Every web address has parts. The last part — the bit after the final dot — is called a Top-Level Domain, or TLD. It's the highest level of real estate on the internet. Right now, you're renting space in someone else's neighbourhood (.com). This is about owning your own.
www.shop.yourbrand — and they’re in your world.You rent space in the .com neighbourhood, run by Verisign. They own the street. You just have a long address on it.
You own the entire .yourbrand neighbourhood. Every address on it is yours. Shorter, cleaner, unmistakably you.
A .brand TLD is a closed namespace — only you can create addresses on it. That single fact transforms how your brand operates online.
"Companies like Google, BMW, and Barclays already own their corner of the internet. The 2026 round is your chance to join them."
A .brand TLD signals permanence, trust, and control at the highest level of the internet. It puts your brand in the same class as the companies that shaped the modern web.
Most organisations build their digital presence on other people's platforms — renting .com addresses, relying on social algorithms, and following app store rules. With a .brand TLD, you don't play on someone else's platform. You are the platform.
You don't need to be a tech company to do this — but you do need specialist support. That's what Sokomi is here for. Here's what the road looks like.
Sokomi handles the application strategy, string selection, and technical partner alignment. We prepare the business case, financial projections, and application documentation on your behalf.
You have until 12 August to submit. The total application fee is $227,000 per string — think of it as the deposit on owning a permanent piece of internet real estate.
No late entries. If you're not in, you wait for the next round — which could be another 10+ years away.
ICANN reviews your application. Once approved, .yourbrand is switched on — it becomes live on the internet.
You begin building your ecosystem. Every URL becomes a statement of ownership, trust, and brand unity.
Sokomi has advised over 250 registry operators and guided brands through every stage of the TLD application process since 2012. We're ready when you are.
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